OpenAI adds $100 ChatGPT Pro tier, mirroring Anthropic's coder-focused pricing

OpenAI has slotted a new $100 ChatGPT Pro tier between its $20 Plus plan and the $200 heavy-use option, closing what had been a $180 pricing gap and directly matching Anthropic’s mid-tier Claude subscription. The new plan offers 5x the usage limits of Plus and 10x the Codex allowance for a limited window, packaging Codex, Deep Research, image generation, memory, and file uploads behind one price point.

The move is a clear pivot toward developers and enterprises, the segment Anthropic has been quietly capturing with Claude’s coding-heavy positioning. OpenAI’s prior tiering left a hole exactly where serious individual coders live, and the $100 band is where that audience has demonstrated willingness to pay. By cloning Anthropic’s structure rather than undercutting it, OpenAI signals it sees pricing parity, not price competition, as the right battleground.

The “unlimited” GPT-5 access marketed with Pro is bounded by standard terms-of-use enforcement, including bans on account sharing, so heavy users should expect throttling rather than a true open tap.