Click (2016): a browser experiment that narrates your every move

Click is a 2016 interactive web project at clickclickclick.click that turns ordinary browser telemetry into an unsettling running commentary. As a visitor clicks, scrolls, or simply lingers, a synthesized voice and on-screen log describe their behavior in real time, drawing attention to how much a single open tab silently reveals about the person on the other end.

The piece is built as a critique of passive web tracking, demonstrating that signals most users consider invisible — cursor position, dwell time, device orientation, scroll depth — are trivially observable from JavaScript alone, without cookies, logins, or any third-party scripts. By voicing those signals back at the user, it collapses the distance between data collection and surveillance.

Nearly a decade on, the demo keeps resurfacing because the underlying point has only sharpened: the browser remains a rich passive sensor, and the gap between what sites can see and what users assume they see is wider than ever in an era of behavioral analytics and AI-driven profiling.